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About HR4Business

Our purpose is to make an impact together with people and organizations that they would benefit from for life.
We are an organizational consultancy committed to enabling people and organizations to elevate their potential by relying on their strengths and positively impact their lives, careers, and development.
We support leaders and teams to develop their leadership and soft competencies and plan their careers. We work with organizations to support their talented women in leadership roles. We help mothers navigate leave and return to work and their managers and organizations to retain and develop them as key talent. We guide organizations in designing and developing their organizational culture and leadership strategies. And, we work with HR professionals to raise their standards and balance strategic HR with operational HR and HR capability development.
We provide pros-level services and solutions in six core areas of expertise: Executive coaching, Women in leadership, Maternity coaching & Parental leave coaching, Organizational culture & Leadership strategies, Leadership & Professional development, and Strategic HR Management. Every solution is a tailor-made development experience that energizes our clients.
Discover HR4Business at a glance
Our story
We’re in business to enable people and organizations to make more of their environment and complex and transformational climate, develop through new experiences and surprise themselves by who they can be and what they can do.
  • 1/4 Future-ready spirit

    At HR4Business, due to Carmen Nicula, our Managing Partner and expert, we’ve always been known for our “future-ready” spirit – bringing more certainty through delivering services and solutions with genuine capability, professionalism, and energy at their heart.

    We believe in our ambitions with integrity; we care about what we do and how we do it.

    We have a “can-do” attitude and believe that human potential and organizations’ development shouldn’t be constrained by time, uncertainties, and challenges, no matter how big or small they are or how demanding and competitive the business environment is. Or how complex and transformational the organizational climate is.

    Carmen calls this HR4Business Inner Courage.

  • 2/4 Inner Courage

    It’s our Inner Courage that gives our clients the confidence to embrace their challenges head-on, push harder, dream bigger, and do more to work towards elevating their potential and become high-performers while transforming it into a return in business.

    And with Inner Courage we will continue to embrace our challenges and our vision – to become one strategic partner with a direct and positive impact on human potential and organizations’ development through the expertise, capability, and experience we provide.

  • 3/4 Strategic partner

    It’s a responsibility we take purposefully. We are confident that we will thrive together with our clients by staying true to ourselves and true to our clients – to aim higher, to prepare, and to make more of our environment, to go not just far, but well beyond where we’ve ever gone before.

    Journeys into uncharted territories are always uneasy but energizing, revealing how to solve problems and seize opportunities. The future is no different. We see capability, professionalism, and energy as our way of mapping the terrain of tomorrow and completing any journey together with you – as strategic partners.

    Image by ThisIsEngineering – Pexels

  • 4/4 Elevating potential

    We have a reputation for strategic capability and driving quality results through values.

    • It is why working with us is truthful and revealing, with clear actions and results, in both people and business interests.
    • It is why you feel you’re in front of your working solution.
    • It is how we always deliver on our promise.
    • It is how we build tailor-made solutions and energizing client experiences.

    With HR4Business, your potential elevates, and you are – with us – future-ready.

    Image by fauxels – Pexels

    What guides us
    Our values and beliefs guide the work that we do and the impact we hope to achieve.
    1. Integrity
    We always stand up for what is right.
    Integrity is the root level for us. Working with trust, transparency, honesty, and professionalism with our colleagues, partners and clients is the first guiding principle.
    2. Excellence
    We set the bar high.
    Whether we develop a 1-year program or a 1-day workshop, we infuse excellence in everything we do. Our expertise, capability, and dedication to delivering high-value solutions and high-standard services that we stand behind ensure our impact.
    3. Partnerships
    We connect and collaborate as strategic partners.
    We stand for trusted and long-term partnerships investing the necessary time in developing them. We work better, seize new opportunities, and achieve goals with strong allies alongside. We never take partnership for granted and appreciate collaborations over the years.
    4. Focus and empathy
    We are purposeful and energizing with every client.
    Focus and empathy balance our approach to outcomes with our openness to listen to, understand, adapt, and respond to clients’ needs. Working together more cohesively allows us to deliver the results and experience our clients expect.
    How we work
    We keep people and the business and the heart of our work by balancing their needs and goals. We add a systemic and structured approach from the initial interaction, through engagement, to follow-up and support to ensure the long-term impact is felt and measured by the people and within the organization.
    1
    We work together to discover and define the company’s goals and focus.
    Outcome: initial discussion and assessment
    Management is involved in the pre-work as a key element of success.
    2
    We work together to understand the people and business needs and how we can better drive you towards your goals.
    Outcome: potential options and solutions
    Management is involved in the pre-work as a key element of success.
    3
    Design, develop, and describe the personalized program or solution that supports your specific needs and according to your culture.
    Outcome: solution development
    Management is involved in the pre-work as a key element of success.
    4
    Deliver the program or the solution with operational excellence and the best client experience.
    Outcome: solution delivery, progress monitoring
    Management is involved in the monitoring process as a key element of success.
    5
    We check with people at all levels to hear their thoughts on the program or solution delivery.
    Outcome: impact measurement
    Management is involved in the follow-up as a key element of success.
    Our leadership
    Carmen Nicula PhD
    Managing Partner
    HR4Business
    View Carmen Nicula’s full bio
    Our partnerships
    Partnership is one of our core values. Each partner company shares our drive for making a positive impact on people and organizations.
    Discover our services
    Executive
    coaching
    with HR4Business
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    Women
    in leadership
    with HR4Business
    Discover more
    Maternity coaching &
    Parental leave coaching
    with HR4Business
    Discover more
    Organizational culture &
    Leadership strategies
    with HR4Business
    Discover more
    Leadership &
    Professional development
    with HR4Business
    Discover more
    Strategic
    HR Management
    with HR4Business
    Discover more
    Our conversation
    goes both ways
    Ready to talk about how we can make together an impact on your people and organization that they would benefit from for life?
    We work with forward-thinking and conscious leaders and organizations that want to prepare for the future.
    Together, we are elevating your potential and are future-ready.
    Connect with us